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Sky News Arabia is an Arabic 24-hour rolling news channel broadcast mainly in the Middle East and North Africa. It is a joint venture between UK-based Sky Group and Abu Dhabi Media Investment Corporation (ADMIC), owned by Mansour bin Zayed Al Nahyan, a member of the Abu Dhabi Emirate ruling family. The channel is branded as Sky News, and it was launched on 6 May 2012 at 16:00 GMT.