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Launching in Paris in 1997, by its Polish-born president Michel Adam Lisowski, Europe’s fashion capital, FTV’s initial strategy was to obtain a global dominance of the fashion-broadcasting sector. Within the first 10 years of its existence, FTV swiftly expanded towards the east and got established in some of the world’s most populated countries like China and India. Soon after, FTV became the reference for fashion on television in remote markets like Australia, Africa, and South America. As of 2014, it had 400 million views all over the world. FashionTV is a multi-media platform offering a review of global fashion and is independently owned and operated from headquarters in Paris, London, and Vienna.