ITV3

ITV3 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first launched on Monday 1 November 2004 at 9 pm, replacing Plus (Granada). ITV3 is the sixth-largest UK television channel by audience share and the largest after the five main terrestrial services, the position which was previously held by its sister station ITV2.